Agenda Bookshop celebrated International Literacy Day one day in advance, on Saturday 7th September 2013. To mark the occasion, Agenda Bookshops offered 25% off all books on the day.
September 8th was proclaimed International Literacy Day by UNESCO on November 17, 1965. It was first celebrated in 1966. Its aim is to highlight the importance of literacy to individuals, communities and societies. On International Literacy Day each year, UNESCO reminds the international community of the status of literacy and adult learning globally. Celebrations take place around the world.
As part of the International Literacy Day celebrations, Agenda Bookshop also teamed up with the Ministry of Education in an initiative whereby ‘Reading Ambassadors’ were appointed as part of the national literacy strategy. The aim of this initiative is to promote reading and improve perceptions on literacy in schools through local names that children can relate to.