Electrical beauty company, Remington has signed internationally renowned supermodel, Cindy Crawford, as the official face of the new Remington hair care launch in continental Europe.
Cindy Crawford will appear in a Print campaign across 15 countries including Malta and will also offer support to an international public relations campaign. Aida Rizvo, International Marketing Director for Remington comments ‘Cindy Crawford is the ultimate supermodel with great international appeal. She has unparalleled status as a beauty icon and exceptionally sensational hair making her the perfect ambassador for a fashion and beauty focused brand like Remington”.
The Remington Protect & Shine High Protection Fibre Straightener, which will be promoted by Cindy Crawford, is a world innovation in the heat styling market which utilises revolutionary Teflon® Woven Fibre covered styling plates to gently cushion hair, protecting it against hard metal plates, hot spots and heat damage. The Teflon® Woven Fibre covered styling plates provide outstanding and unrivalled hair protection and literally polish and smooth hair for a sleek, high shine, professional finish.
The print advertising campaign featuring Cindy Crawford, positions the Remington straightener as the secret to her super shiny, sleek, stylish hair, with the strap line ‘Every Woman has a secret…here is mine’.