Energizer and Wilkinson Sword were two of the twelve brands that sponsored the Farsons Great Beer Festival 2008. Situated under one tent just a few metres away from the main stage, both brands sponsored the event for their second consecutive year.
All those who visited the stand were given the chance to win a hamper worth over €60, which included products from both Energizer and Wilkinson Sword. Customers benefited from various offers such as a free gel with every purchase of a Wilkinson Sword shaving system. All those that made a purchase from the stand were then given the chance to win a night’s stay for two at the Westin Dragonara resort, and left the stand with an Energizer Lithium car sunshade, or an LED light-up hand-held fan as a complimentary gift.
The event was also attended by Mr Energizer, the mascot for the Energizer brand. Mr Energizer’s presence gathered crowds as he handed out balloons to the many children that also attended the event.
Energizer is the market leader for batteries and flashlights, whereas Wilkinson Sword remain constantly increasing their market share in Malta, developing innovative grooming products for men and women in all three segments of the wet shave category: men’s systems, women’s systems and disposables.