Miller Retail is pleased to announce the opening of the strong UK brand WHSmith in the Schengen area at Malta International Airport. The franchise relationship with WHSmith represents the renewal of an old partnership going back almost 100 years. WHSmith and Miller previously had a joint venture until the late 1970s which originally started out importing press and books for the British servicemen stationed in Malta.
The first store in the airside departures area is a conversion of the existing Agenda branded News Books and Convenience store operated by Miller. The store has been updated to WHSmith’s brand standard modern layout and shop fit and will provide a premium and highly recognisable retail environment for Malta International Airport’s passengers.
Louis De Bourgoing, WHSmith International Director said “We are delighted to be bringing the WHSmith brand to Malta. We believe the brand will resonate with Malta International Airport’s passengers, many of whom will have travelled from airports in the UK and Northern Europe where WHSmith has stores.”
Malcolm Miller, CEO of Miller Distributors said “We are looking forward to working with WHSmith to bring an enhanced retail offer to Malta International Airport’s passengers. WHSmith will provide significant international expertise and retail best practice which along with our well organized operational capability in Malta should prove to be a winning combination.”
‘’Malta International Airport welcomes the partnership between Miller and WHSmith to the family of iconic brands at our airport,’’ said George Mallia, Head of Retail and Property. ‘’This new addition reinforces our ongoing investment in the airport experience and we are confident that WHSmith will provide a high quality books and convenience offer to our passengers while on the go’’
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